3 thoughts on “Once Upon a Global Food System

  1. Maia,

    I very much enjoyed your article. I am a Climate Reality Leader who intuitively understands that people don’t ‘get’ the facts. They need to be engaged at an emotional level. For technocrats like me, this is a real challenge. When I make presentations, I’m usually restricted to presenting science ‘facts’ and occasionally expert projections. But, like you say, stories are what people remember. And, if I were to construct a narrative around the Future under Climate Change, it could be construed as Science Fiction or Alarmist. Time for me to saddle up and try! Keep up the good work – Jeff Rogers.

    1. Thanks Jeff, I really appreciate it!

      ‘Alarmist’ is such an interesting word. The climate science is indeed alarming, but somewhere along the way we were encouraged to communicate science without feeling to remove that sense of alarm (thereby omitting key information) and communication that sought to trigger emotion was branded biased or alarmist. Feeling is what drives people to act though, not facts alone, so I am convinced that this has been a key contributor to decades of climate inaction.

      Alarm is an uncomfortable emotion, but we know that the more we are (carefully) exposed to a trigger, the less alarming the trigger becomes. Early exposure is even better, and now that kids are learning about climate change as part of the curriculum I am hopeful that the days of denying the emotional level of the message are drawing to a close.

      Good luck in your work!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest blog post

Stress to success: the behaviour of resilient vegetables under climate change  

2021 is a year of converging events; the UK is hosting the COP26 climate change conference, the UN COP15 conference focusing on biodiversity has just passed, and the international year of fruit and vegetables is in full swing. To celebrate these events, Dr Olivia Cousins shares the importance of maintaining and using the biological diversity of vegetable crops so that they can endure the stresses of our changing climate.

Read more - Stress to success: the behaviour of resilient vegetables under climate change  

Latest news

Transforming UK Food Systems SPF Programme Joint Fellowship

The Transforming UK Food Systems SPF Programme is delighted to welcome new fellow, Dr Bethan Mead, to the programme. Supported by the Food Standards Agency at the University of Liverpool, the post will involve research into understanding consumer and stakeholder perception of urban grown food and alternative proteins, to inform safe adoption and best practice.

Read more - Transforming UK Food Systems SPF Programme Joint Fellowship

Sign up to our newsletter